Hello, I'm
John Bishop
Paid Search Marketing Expert
10+ years driving growth through data-driven search campaigns.
Managed
8-figure budgets across Google Ads, PMAX & Microsoft Ads.
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Hello, I'm
10+ years driving growth through data-driven search campaigns.
Managed
8-figure budgets across Google Ads, PMAX & Microsoft Ads.
I'm a search marketing specialist passionate about building high-performing campaigns that deliver measurable business results.
Based in Jacksonville, Florida, I've spent the last decade managing in-house paid search programs for major brands. I specialize in audience targeting strategy, iterative testing, and multi-channel attribution—all focused on one goal: driving profitable customer acquisition.
I recently spent 11 years at Newfold Digital, where I owned the paid search program for top web hosting brands including Bluehost, Network Solutions, and HostGator. I'm now seeking my next opportunity to bring proven expertise to a dynamic technology company.
"The best campaigns aren't built once, they're continuously refined through relentless testing, precise measurement, and letting the data guide every decision."
"Johnny is deeply fluent in the Google AdTech stack: Campaign Manager 360, Display & Video 360, Search Ads 360, and Google Ads."
"Johnny is the kind of partner you want when accuracy, scale, and performance all matter at once."
"His knowledge of paid search advertising and paid media in general is top notch, but just as importantly, he has a deep passion for the underlying data stacks and tracking conventions."
"I advocated for John to be promoted due to his track-record of measurable results."
"Johnny is highly knowledgeable about copywriting and paid search. He knows how to earn engagement and then dig into the data to understand what's working."
"He tests new ideas for the best possible result, and best of all, he always has a positive attitude."
Prioritize budget on queries with proven conversion history. Leverage location, device, and audience data to structure campaigns so budget flows to the most successful cohorts.
Develop a full backlog of headlines and descriptions, then incrementally replace worst-performing copy weekly to ensure fresh messaging is always being tested.
Successfully implement tCPA and tROAS bid strategies. Design bidding portfolios ensuring conversion minimums are met while maintaining efficiency targets.
Compare engine data to financial source of truth. Troubleshoot tracking, calculate conversion gaps, and weight conversions so CPA targets align with internal data.
Newfold Digital (Bluehost, Network Solutions, HostGator)
Newfold Digital (Web.com)
Newfold Digital (Web.com)
CPA Reduction at Bluehost
Achieved within 3 months of takeover
Annual Budget Managed
Google Ads, PMAX, Microsoft Ads
Annual A/B Tests
Campaigns, landing pages, creative
Paid Search Experience
In-house & agency environments
Restructured campaigns from scratch using query data, brand new ad copy, and portfolio bidding—reducing generic CAC by 50% while maintaining order volume.
Led comprehensive price testing ($1, $5, $12 domains) to find optimal balance between competitive pricing, order volume, and cross-sell profitability.
Installed Adobe Analytics API integration, pushed custom conversion metrics to SA360, achieving statistically significant CAC improvement through better measurement.
The paid search landscape is evolving rapidly with AI-driven changes reshaping how campaigns are built, optimized, and measured. Here's how I'm staying ahead of these shifts—and how I can apply them to drive results for your business.
The Challenge: AI Overviews and featured snippets now answer many queries directly on the SERP, reducing overall click volume and pushing up CPCs for remaining traffic.
My Approach: Focus budget on transactional, high-intent queries where users are ready to convert. Build tightly themed ad groups with hyper-specific messaging that provides immediate value. Combine paid search data with SEO content strategy to establish brand authority across the entire SERP ecosystem.
The Challenge: Google's AI Max feature promises incremental conversions through expanded keyword targeting, but can drain budgets rapidly if accounts aren't properly prepared.
My Approach: Evaluate readiness through a rigorous checklist: validate conversion tracking accuracy, ensure automated bidding with target CPA/ROAS strategies, confirm 30+ monthly conversions, and verify broad match success before enabling. Test systematically in high-volume non-brand campaigns first to capture learnings before scaling.
The Challenge: New advertising channels like ChatGPT offer premium visibility in AI conversations, but come with higher CPMs and limited performance data compared to established platforms.
My Approach: Approach emerging platforms as strategic experiments for brand awareness rather than immediate performance plays. Allocate test budgets to capture first-mover learnings, set clear success metrics beyond traditional attribution, and build internal knowledge for rapid scaling once measurement matures.
The Challenge: As AI agents increasingly handle operational PPC tasks, competitive advantage shifts from tactical execution to strategic differentiation and custom tooling.
My Approach: Embrace automation for real-time bid adjustments, creative testing, and data-driven optimization while focusing human expertise on positioning, value propositions, and creative direction. Build custom tools through AI-assisted development to create proprietary workflows that maximize efficiency and deliver competitive edge beyond standard platform features.
I'm actively seeking opportunities with technology companies looking to scale their paid search programs. Whether you're building an in-house team or need agency-level expertise, let's talk.