Hello, I'm
John Bishop
Paid Search Marketing Expert
10+ years driving growth through data-driven search campaigns.
Managed
8-figure budgets across Google Ads, PMAX & Microsoft Ads.
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Hello, I'm
10+ years driving growth through data-driven search campaigns.
Managed
8-figure budgets across Google Ads, PMAX & Microsoft Ads.
I'm a search marketing specialist passionate about building high-performing campaigns that deliver measurable business results.
Based in Jacksonville, Florida, I've spent the last decade managing in-house paid search programs for major brands. I specialize in audience targeting strategy, iterative testing, and multi-channel attribution—all focused on one goal: driving profitable customer acquisition.
I recently spent 11 years at Newfold Digital, where I owned the paid search program for top web hosting brands including Bluehost, Network Solutions, and HostGator. I'm now seeking my next opportunity to bring proven expertise to a dynamic technology company.
"I believe there are four main components that need to be optimized in every high-performing paid search campaign: targeting, messaging, bidding, and attribution."
Prioritize budget on queries with proven conversion history. Leverage location, device, and audience data to structure campaigns so budget flows to the most successful cohorts.
Develop a full backlog of headlines and descriptions, then incrementally replace worst-performing copy weekly to ensure fresh messaging is always being tested.
Successfully implement tCPA and tROAS bid strategies. Design bidding portfolios ensuring conversion minimums are met while maintaining efficiency targets.
Compare engine data to financial source of truth. Troubleshoot tracking, calculate conversion gaps, and weight conversions so CPA targets align with internal data.
Newfold Digital (Bluehost, Network Solutions, HostGator)
Newfold Digital (Web.com)
Newfold Digital (Web.com)
CPA Reduction at Bluehost
Achieved within 3 months of takeover
Annual Budget Managed
Google Ads, PMAX, Microsoft Ads
Annual A/B Tests
Campaigns, landing pages, creative
Paid Search Experience
In-house & agency environments
Restructured campaigns from scratch using query data, brand new ad copy, and portfolio bidding—reducing generic CAC by 50% while maintaining order volume.
Led comprehensive price testing ($1, $5, $12 domains) to find optimal balance between competitive pricing, order volume, and cross-sell profitability.
Installed Adobe Analytics API integration, pushed custom conversion metrics to SA360, achieving statistically significant CAC improvement through better measurement.
I'm actively seeking opportunities with technology companies looking to scale their paid search programs. Whether you're building an in-house team or need agency-level expertise, let's talk.